Case Study Analysis- Planet Starbucks Essay Example | Topics and Well Written Essays - 1500 words

Case Study Analysis- Planet Starbucks - Essay ExampleStarbucks was ab initio formed with the motto of sell good coffee with a unique flavor that a regular coffee note wouldnt offer. After the connection was listed in the National Association of Securities Dealers Automated Quotation (NASDAQ), the growth of the company speed and it opened 16,680 stores across the globe.High priced brews, Moccachinos, Cappuccinos, Lattes and frappes have awakened the senses of 50 million customers approximately worldwide. Starbucks was formed initially in the year 1971 in Seattle (Burks 2009, 1).In the year 2013, the sales of global Starbucks stores grew by 8 portion and the expansion of the stores grew by 12 percent with revenue of $2.78 billion (Fontevecchia 2013). The company generated huge revenue from mainland China and Asia Pacific region and earned a major part of the share in the coffee industry.Starbucks is unrivaled of the most coveted brands in the coffee industry and has a highly dev eloped copyright, logo, brand and trademarks. In the year 2010, the companys profit margin had hit hard during recession but the company immediately regained profits by 12.7 percent in the year 2012.Brand Power In Australia, the brand is strongly associated with customer loyalty and innovative capabilities. The Company has maintained strong revenues, earnings per share, operating income and like store sales. Brand promise is crucial for Starbucks and the company has been using high quality beans. It has been observed that the customers select having Arabica over Robusta beans and accounts for 75 percent of the worldwide production (Burks 2009, 07). Starbucks uses high quality Arabica beans for serving the customers for their satisfaction purposes.European Coffee Houses The Australian customers prefer caf chain similar to European coffee houses. The European Coffee houses were handed-down and had an old charm to it and a warm atmosphere. Starbuck