Impact of customer loyalty programme on customer perception and Research Proposal

Impact of node the true programme on client cognition and posture towards hospitality brands - Research Proposal ExampleThis study all about the positive aspects of the loyalty programs in todays hospitality industry.The legendary question in the history of the business precaution is how to satisfy the customers. It is genuinely obvious to understand that customer is the king in any business as the customers are the vital factor in the business that generates the revenue for the company. There are many kinds of customers for different kinds of industry but, for any industry it is very important to satisfy the customers mainly for the hospitality industry where the customer speaks the ultimate words. It is very important for the hospitality industry to think from the customers prospective. The customers perception and attitude towards the services provided by the hospitality industry are the vital factors. The customer loyalty programs are very much vital for this industry mainl y for the hotels, in most of the hotels the loyalty programs run as these hotels motivation their customer to be happy and the lingering effect of the loyalty programs will get back the customers in the hotel in the near future.Through out the history of the customer relationship management it has been seen that, the business hoi polloi have applied many ways to satisfy their customer. The customer loyalty programs have proven to be the most successful methods of satisfying the customers. The needs and wants of the customers are always changing as the time spill by. The main aim of the loyalty programs are to retain and win back the customers. The retention of a customer saves lots of money cost. There are several costs which can be saved and acquire can be generated and they are 1 Acquisition cost the cost of acquiring new customer, 2 Base profit that is the difference between the price the customer pays and the companys cost. 3 tax income growth a long term loyal customer giv es long term revenue for the company. 4 Cost saving A matured